Culture

My Process

Challenged client to understand that obstacle to conversion was not consumers misunderstanding how the service worked, but rather that consumers didn’t have an emotional connection with service

Incorporated archetype identity, a new tool to the client and to agency (lead to the development of The A Game)

Co-facilitated and ran user testing on new mobile web experience (video below)

Fun Fact

While customers trusted Rinse with their most intimate garments, the lack of personal touches led customers to think of Rinse as shameful dirty laundry.

Project Goal:

To inject some emotion and reassurance into a dry tech brand’s redesign

Project Needs:

• Brand Positioning
• Rebranding
• Research
• Archetypes
• Facilitation
• Innovation
• Copywriting
• Brand Guidelines