Originally written for and published over at CBA, my colleague Chloe Rinaldi and I gave our point of view on new experiential marketing practices and the limits of technology in brand storytelling. Read a reposting of the article below, or click here to read it on CBA’s website.
Continue reading “Activated Storytelling”
Originally posted on cba-design.us on Mar 14, 2018.
Originally written for and published over at CBA, I attended 2018’s annual Expo West conference and was amazed by the innovation and, more importantly, the archetypal positioning many brands were doing.
Read a reposting of the article below, or click here to read it on CBA’s website.
Insights from the Winter Fancy Food Show 2017
Originally posted on cba-design.us on Feb 6, 2017.
Originally written for and published over at CBA, I attended 2017’s Winter Fancy Food Show. It’s a perk of living in San Francisco. So many tasty foods, so much gorgeous packaging. It was my first trade show and I learned a LOT.
Read a reposting of the article below, or click here to read it on CBA’s website.
Continue reading “What’s happening in the world of food?”Learnings from Fast Company’s Innovation Festival (4/4)
Originally posted on cba-design.us on Jan 4, 2017.
Originally written for and published over at CBA, I attended Fast Company’s 2016 Innovation Festival and tried to act cool around all the impressive speakers (including John Legend). Noticing a series of trends in themes, I decided to author a 4-part series recapping the conference.
Read a reposting of the article below, or click here to read it on CBA’s website.
Continue reading “Disruption”Learnings from Fast Company’s Innovation Festival (3/4)
Originally posted on cba-design.us on Jan 2, 2017.
Originally written for and published over at CBA, I attended Fast Company’s 2016 Innovation Festival and tried to act cool around all the impressive speakers (including John Legend). Noticing a series of trends in themes, I decided to author a 4-part series recapping the conference.
Read a reposting of the article below, or click here to read it on CBA’s website.
Continue reading “Cross-Industry Collaboration”Learnings from Fast Company’s Innovation Festival (1/4)
Originally posted on cba-design.us on Dec 20, 2016.
Originally written for and published over at CBA, I attended Fast Company’s 2016 Innovation Festival and tried to act cool around all the impressive speakers (including John Legend). Noticing a series of trends in themes, I decided to author a 4-part series recapping the conference.
Read a reposting of the article below, or click here to read it on CBA’s website.
Continue reading “Internal Valorization”
The Chelsea 