Archetypes of Natural Brands

Originally posted on cba-design.us on Mar 14, 2018.

Originally written for and published over at CBA, I attended 2018’s annual Expo West conference and was amazed by the innovation and, more importantly, the archetypal positioning many brands were doing.

Read a reposting of the article below, or click here to read it on CBA’s website.

Continue reading “Archetypes of Natural Brands” →

What’s happening in the world of food?

Insights from the Winter Fancy Food Show 2017

Originally posted on cba-design.us on Feb 6, 2017.

Originally written for and published over at CBA, I attended 2017’s Winter Fancy Food Show. It’s a perk of living in San Francisco. So many tasty foods, so much gorgeous packaging. It was my first trade show and I learned a LOT.

Read a reposting of the article below, or click here to read it on CBA’s website.

Continue reading “What’s happening in the world of food?” →