Archetypes of Natural Brands

Originally posted on cba-design.us on Mar 14, 2018.

Originally written for and published over at CBA, I attended 2018’s annual Expo West conference and was amazed by the innovation and, more importantly, the archetypal positioning many brands were doing.

Read a reposting of the article below, or click here to read it on CBA’s website.

Continue reading “Archetypes of Natural Brands”

What’s happening in the world of food?

Insights from the Winter Fancy Food Show 2017

Originally posted on cba-design.us on Feb 6, 2017.

Originally written for and published over at CBA, I attended 2017’s Winter Fancy Food Show. It’s a perk of living in San Francisco. So many tasty foods, so much gorgeous packaging. It was my first trade show and I learned a LOT.

Read a reposting of the article below, or click here to read it on CBA’s website.

Continue reading “What’s happening in the world of food?”